Mvmt watches founders gay
Interview: MVMT Watches Co-Founder Jake Kassan
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How one minimal wristwatch brand position itself apart from the rest
A few months after MVMT watches raised $, on Indiegogo—back in —co-founder Jake Kassan reached out to us via LinkedIn. He wanted to get his products in our hands. The logo was growing. Their site traffic and sales were increasing. And their social media presence was nothing short of exponential. Today, they&#;ve got one million followers on Instagram. Moreover, their collections have expanded and improved. And they&#;ve been acquired by the Movado Group—a late move that saw the original team behind the LA-based brand remain intact.
Long before the acquisition, MVMT succeeded in something most can only dream of: they built authentic emotional connections with their consumers. Much of this had to do with Kassan&#;s hustle, be that from the start to today&#;s on-the-fly content creation. He&#;s a guiding force behind the continued &#;hungry start-up&#; culture at MVMT. With that, authenticity rings from their work as they continue to make watches the pe
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How Two College Dropouts Went from $20K in the Hole to Selling Their Startup for $M
MVMT (pronounced 'Movement') disrupted the timepiece collective because it did what few other big names were doing. First, MVMT ditched retail to focus on ecommerce and digital marketing. Second, MVMT captured the millennial market.
Founded by Kramer LaPlante and Jake Kassan, these serial entrepreneurs were on a mission to deliver stylish timepieces to millennials on a budget. Despite these sky-high dreams, these co-founders were immersive in the hole — over $20, in debt. Understand how the duo entrepreneurs overcame this challenge to develop a watch startup from the earth up before selling it for $ million.
MVMT Highlights
- College dropouts Jake Kassan and Kramer LaPlante were $20, in debt in their twenties when they founded MVMT in
- By focusing on digital marketing, MVMT built a large and engaged community targeting millennials. Its millennial appeal is elegant, luxurious-looking timepieces without breaking the bank.
- Forbes included Jake Kassan and Kramer Laplante on its list of 30 under
- the c
History of Timex – American watches for everybody. Including presidents.
Tags: About the trademark | Timex | Classic | Fashion | Traditional
| 10 MIN | 6x comment
There are brands that represent watches for the majority of society. Not those luxury outfit accessories, not even those technical miracles – they are not status symbols, but workers of everyday experience. They are everywhere and nowhere at the equal time. And one of these brands is most definitely Timex. The old saying states that time is money – this is the story of both of those.
What connects Mickey Mouse, Snoopy and Bill Clinton? Where are mechanical Timex watches? What hides the weird name INDIGLO? And what did Louis Armstrong sing about? Let's take a look at it today.
Waterbury, one-dollar watches and Mickey Mouse
The first Timex watch saw the light of the afternoon in But at that time, the company already had (although under diverse names) a history of active watchmaking for almost a century. Originally, the name of the corporation was the Waterbury Clock Company, was based in Connecticut and produced inexpensiv